Daily Newsletter

12 October 2023

Daily Newsletter

12 October 2023

Tim Hortons creates non-alcoholic menu partnership with BAILEYS

The new flavoured non-alcoholic beverages and baked goods will be rolled out across Canada later this year.

Umesh Ellichipuram October 11 2023

Canada-based coffeehouse chain Tim Hortons has announced a new non-alcoholic menu collaboration with BAILEYS.

Under this partnership, Tim Hortons guests across Canada will be able to purchase Baileys' non-alcoholic beverages and baked goods later this year for a limited period.

Tim Hortons chief marketing officer Hope Bagozzi said: “Can you think of a better pairing? We're excited to team up to give Canadians the unmistakable flavour of Tim Hortons classics and Bailey's that Canadians know and love.

“Since the line-up is non-alcoholic, Tim's guests will be able to enjoy these delicious flavour combinations any time.”

Launched in Ireland in 1974, Baileys is owned by Diageo, a multinational alcoholic beverage company.

Diageo Canada marketing head Nadia Niccoli said: “Baileys and Tim Hortons are known for food and beverage innovations that push boundaries and this collaboration is sure to be a match made in decadence.”

In August this year, Tim Hortons launched its new line-up of Pumpkin Spice-flavoured beverages and a new doughnut.

The items include the Pumpkin Spice latte, the Pumpkin Spice cold brew, the Pumpkin Spice iced cappuccino and the Dulce Apple Fritter Dream doughnut.

All of the new drinks can be served hot or cold.

As of 2022, Tim Hortons owned and operated 5,600 stores in more than 14 countries, including Canada, the US, United Arab Emirates (UAE) and the UK.

Quick commerce steadily becoming the norm for most food and grocery delivery companies

The emergence of ecommerce has made it imperative that companies understand consumer behavior, deliver personalized service, and offer competitive pricing models. Per GlobalData estimates, food and drink, clothing and footwear, and accommodation were the top three sectors by global ecommerce transactions in 2022. The rise of quick commerce, particularly within food and drink, allows consumers to have items delivered to their doorstep within the hour, which has driven a surge in online sales for food and drink.

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