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Daily Newsletter

06 December 2024

Daily Newsletter

06 December 2024

Toast and Uber Direct extend US partnership to boost delivery options 

The partnership aims to reduce delivery costs, widen delivery areas and utilise Uber's network for local order deliveries.

ankita December 06 2024

Toast, a comprehensive technology platform for restaurants, has broadened its collaboration with Uber Technologies, providing restaurateurs in the US with enhanced delivery options.  

The partnership aims to reduce delivery costs, widen delivery areas and utilise Uber's robust network for local order deliveries. 

The integration between Toast Delivery Services and Uber Direct is set to empower US restaurants by cutting delivery fees and extending their service radius.  

Eateries can now offer local delivery for orders placed via phone and Toast digital ordering platforms such as Online Ordering, Branded Mobile App and the Local by Toast app.  

Since 2021, Toast and Uber have worked together to facilitate smooth deliveries for orders placed on the Uber Eats app. 

​​Toast chief marketing officer Kelly Esten said: “We are thrilled to expand our partnership with Uber and delighted to offer restaurants Uber Direct via Toast Delivery Services with fast and reliable local delivery support through our customers’ Toast-powered online ordering channels.  

“Partnering with Uber Direct will help restaurants maximise their margins with commission-free deliveries and reach more guests. We are excited to offer these new benefits to restaurants across the US.” 

The collaboration not only helps restaurants in attracting new customers through the Uber Eats app but also enables them to utilise Uber’s delivery technology and network via Uber Direct.  

The service supports restaurants in managing local deliveries originating from their own sales channels and phone orders.  

It also provides commission-free delivery at a low flat fee per order.  

Now integrated with Toast Delivery Services, Uber Direct is ready to fulfil deliveries from a wide range of ordering methods. 

Uber Direct head of online food delivery Brandi Villarreal said: “To stay competitive and provide consumers with a frictionless experience, restaurants are increasingly looking to meet customers where and when they want.  

“We’re seeing restaurants who are listed on Uber Eats also partner with us on Uber Direct through a provider like Toast. They know from experience Uber Eats offers a reliable and speedy delivery experience, so why not utilise Uber Direct to also fulfil delivery requests from guests who order through their website, app or other restaurant-owned channels? At the same time, they can continue to also maximise orders and their ability to acquire new customers ordering via Uber Eats.” 

Over Easy, an expanding breakfast chain with 16 outlets across Arizona, has been utilising the integration to enhance the hospitality experience for both their staff and guests. 

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