Daily Newsletter

16 February 2024

Daily Newsletter

16 February 2024

Uncommon Brands acquires Fuego Tortilla Grill in US

The acquired restaurant franchise operates four locations in the state of Texas.

Surya Akella February 15 2024

Uncommon Brands, a portfolio company of Crux Capital, has concluded the acquisition of Fuego Tortilla Grill, a Tex-Mex restaurant concept, for an undisclosed amount.

Fuego currently operates four locations within Texas. It is known for dishes such as Sweet Caroline and Good Golly Miss Holly tacos.

Uncommon Brands CEO Garrett Mills commented: “We are thrilled to welcome Fuego Tortilla Grill into the Uncommon Brands family.

“Fuego's unique Tex-Mex offerings and commitment to outstanding food quality and service align perfectly with our vision for exceptional brands in the restaurant space.”

Crux Capital, a private equity company, has earmarked $100m in capital to support the growth of Uncommon Brands.

The capital will support in its expansion across multiple restaurant concepts such as Fuego Tortilla, BNN Breaking has reported.

Uncommon Brands aims to expedite the growth of its brands through reinvestment, utilising its extensive industry experience and providing substantial access to capital.

The company has a multifaceted growth strategy that focuses on the implementation of advanced technology solutions, customising marketing initiatives tailored to each brand and emphasising the development of new units.

Uncommon Brands plans to leverage its resources to ensure the success and scalability of its restaurant concepts.

Crux Capital Managing Partner Wayne Moore said: “Uncommon Brands has a holistic approach that sets it apart, combining expertise in finance, real estate, operations and concept development all under one roof.”

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