UK-based speciality coffeehouse chain WatchHouse is set to expand its footprint overseas by opening its first store in New York, according to reports by World Coffee Portal.
The coffeehouse chain’s first US location is scheduled to open this December on New York’s 5th Avenue.
In a press release, WatchHouse stated: “The menu will feature a delightful combination of speciality WatchHouse bakes and an exceptional Modern Coffee offering, all prepared on-site… Expect wood panelling, bistro tables, a charming terrace and excellent service, all reminiscent of a Viennese coffee house.”
Additionally, WatchHouse plans to open its second US outlet in February 2024.
WatchHouse is said to have been planning this overseas expansion for the past 12 months.
To fund this scheme, the company reportedly raised more than £4.5m ($5.1m) in September 2024 through the crowdfunding platform Crowdcube.
In July 2022, the company appointed Julie Centracchio as its new finance director to support the brand's expansion in the UK, as well as in international markets.
Before joining WatchHouse, Centracchio served as CFO of the Boston Tea Party between 2019 and 2022.
Boston Tea Party is a UK-based, family-owned independent café group.
Centracchio has nearly two decades of experience in the hospitality industry.
The appointment came close on the heels of WatchHouse opening its new outlet in Bath in July 2023. The Bath store is the brand's 12th store nationwide and first outside London.
