Daily Newsletter

22 March 2024

Daily Newsletter

22 March 2024

Zaxby’s launches Southern Fried Shrimp in US

The new seafood item addition is available for a limited period.

Umesh Ellichipuram March 22 2024

US quick-service restaurant company Zaxby's has expanded its menu with the introduction of Southern Fried Shrimp at its outlets across the country for a limited period.

The new offering features crispy butterflied shrimp breaded with a mix of garlic and onion powder and seasoned with pepper and buttermilk.

Southern Fried Shrimp is accompanied by the brand’s new Zaxtail Sauce - a combination of the brand’s Zax Sauce and cocktail sauce with a hint of horseradish.

Known for its Chicken Fingerz, wings and signature sauces, Zaxby's has decided to feature seafood on its menu for the first time.

Zaxby’s Southern Fried Shrimp is offered as a meal or as a standalone side paired with Zaxtail Sauce, which is a new addition to its 12 signature sauces.

Southern Fried Shrimp Meal features eight crispy butterflied shrimp and is served with Zaxtail Sauce, Texas Toast, Crinkle Fries and a small drink.

To promote the new limited-time addition, Zaxby’s is offering a free side of four Southern Fried Shrimp with a $5 purchase from 25 March 2024 until 31 March 2024.

Zaxby’s chief marketing and strategy officer Patrick Schwing said: “We’re taking America’s most popular seafood and giving it our own unique spin.

“Our new Southern Fried Shrimp delivers the premium quality our Zax fans expect—generously seasoned and fried to crispy golden perfection, paired with the zesty kick of Zaxtail Sauce.”

Last month, Zaxby’s opened a new location in St Augustine, Florida, US.

The 3,400ft² venue, operated by Contentment Golf Parkway, accommodates 56 guests.

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