A Baskin-Robbins ice cream restaurant in Los Angeles, California. Credit: Minnaert.

Baskin-Robbins, an American chain of ice cream and cake speciality shops, has entered a delivery partnership with Uber Eats.

The move will enable customers to place contactless orders from Baskin-Robbins restaurants through the Uber Eats app and its website.

How well do you really know your competitors?

Access the most comprehensive Company Profiles on the market, powered by GlobalData. Save hours of research. Gain competitive edge.

Company Profile – free sample

Thank you!

Your download email will arrive shortly

Not ready to buy yet? Download a free sample

We are confident about the unique quality of our Company Profiles. However, we want you to make the most beneficial decision for your business, so we offer a free sample that you can download by submitting the below form

By GlobalData
Visit our Privacy Policy for more information about our services, how we may use, process and share your personal data, including information of your rights in respect of your personal data and how you can unsubscribe from future marketing communications. Our services are intended for corporate subscribers and you warrant that the email address submitted is your corporate email address.

Overall, more than 1,600 Baskin-Robbins restaurants across the US will be accepting orders through the app.

Baskin-Robbins Digital Marketing director Nicole Boutwell said: “We’re excited to bring the convenience of delivery to even more guests who are looking for ways to enjoy their favourite Baskin-Robbins treats at home.

“As people continue to find comfort in ice cream and sweet treats from our speciality ice cream shops, we’re very excited to team up with Uber Eats to expand our easy ordering and contactless delivery options to our loyal guests nationwide.”

Customers can place an order by selecting their nearest Baskin-Robbins or Baskin-Robbins and Dunkin’ combo location in the Uber Eats app or on the website. The delivery executive will leave the order at the customer door to ensure a contactless experience.

Uber Eats US and Canada head Stephane Ficaja said: “At Uber Eats, we’re always exploring new ways to bring our customers the food they love, right to their doorstep.

“That’s why we’re excited to bring together Uber’s speed and reliability and Baskin-Robbins’ 75 years of expertise in ice cream and frozen treats.”

Last month, Uber Eats launched a new feature that will enable customers to pay the bill for a dine-in or pick-up order using its app. The move is aimed to boost contactless transactions and enable safe dine-in and pick up amid the Covid-19 pandemic.